The Science Behind STAT's Brand Identity


As a dynamic mission-driven organization, STAT seeks to build on the strong foundation of our past, yet thoughtfully evolve our programming, services and messaging for the future.

As STAT marked our 60th anniversary, one of our strategic initiatives focused on an effort to ensure that our brand served to increase awareness of our association and communicate the message of science education effectively.

Led by a task force made up of members, affiliate leaders, past presidents and board members, STAT engaged in a yearlong project to better understand the ways our members experience STAT. With the support of a professional public communications firm, we gathered and considered data that ultimately led to a refreshed messaging platform and a new iteration of our association logo.

In this process, we heard the voices of science teachers who feel like they’re on an island in rural school districts. We learned of the challenges of teaching in an increasingly prescribed environment defined by standardized testing and tight school district resources. We heard the importance of STAT’s role as a voice for Texas science educators in a subject area too often politicized. But, above all, we heard—loud and clear—the passion and sheer joy of teaching science.

We are excited to unveil a sharpened messaging platform and a new iteration of our association logo. We hope you’ll agree that the new STAT brand identity reflects the power of the STAT community, the spark of inspiration and the joy of discovery we feel and create each day and the diversity of our field and our membership.

We are grateful to all of you who provided feedback through focus groups, interviews and member surveys. We also appreciate the guidance of the STAT Brand Task Force, which included: Donald Burken, Spring Branch ISD; Gianna Lopez Colson, La Feria ISD; Kiki Corry, Texas Parks & Wildlife Department; Sharon Delesbore, Fort Bend ISD; Patsy Magee, Beaumont ISD; Laura Lee McLeod, Frisco ISD; Ann Mulvihill, Irving ISD; Robyn Shipley-Gerko, Plano ISD; and Kara Swindell, Lubbock ISD.